NaturalMeds Ads Harness
The internal Google Ads management application of NaturalMeds. Its purpose is to retrieve advertising performance reports and manage our own Google Ads campaigns for the products sold on naturalmeds.com.
Performance reporting
Pulls campaign, product-level, and search-term reports from our Google Ads account every night.
Budget optimization
Adjusts campaign budgets and target ROAS within guardrails set by our team.
Product segmentation
Groups products by performance tier and manages which campaigns advertise them.
Keyword research
Gathers search-volume estimates to inform targeting for our own campaigns.
Purpose of this application
The purpose of NaturalMeds Ads Harness is to manage the Google Ads advertising of NaturalMeds. The NaturalMeds Ads Harness application connects to our own Google Ads account through the Google Ads API to retrieve advertising performance reports and manage our advertising campaigns — campaign budgets, performance targets, and product groupings — and performs keyword research to inform our own campaign targeting.
Who uses it
NaturalMeds Ads Harness is used exclusively by the NaturalMeds internal team. It is not offered to the public and has no customer-facing features. It does not collect, access, or process any data belonging to our store customers — all data it handles relates solely to our own Google Ads account. Sign-in is available to NaturalMeds staff only.
How this application uses Google data
NaturalMeds Ads Harness requests access to Google Ads data (the Google Ads API adwords scope) for one purpose only: reading performance reports from, and managing campaigns in, the Google Ads account owned by NaturalMeds. Access is authorized by our own team members using their Google accounts. The application does not request or use any other Google user data, and no data retrieved from Google is sold, shared, or transferred to any third party. See our Privacy Policy for details.